Headless eCommerce architecture is done by decoupling the front-end presentation layer of a website from the back-end functionality. Developers can utilize the front-end technology of choice in order to deliver a high-quality content experience and plug in an eCommerce solution in the backend which can manage all eCommerce functionality.

In this model, the eCommerce platforms model serves up PCI compliance, security, fraud management, and inventory management which can also connect to key infrastructure points such as ERPs, OMS, and POS.

For brands, it's easy to get how Headless CMS for Ecommerce can provide more options when compared to eCommerce platforms.

Three Models for Structuring Ecommerce:

The presence of e-commerce affairs has resulted in three main ways in which business goes after increased online share.


This is where eCommerce has started, that is when the hardware and software were inextricably linked to each other.


In this strategy businesses often implement a PIM, ERP, and OMS for information about product management, accounting, and customer integration. A business that is using this model is typically using SaaS or any open-source technologies.


This strategy uses the eCommerce platforms from the presentation layer so that businesses can use popular content management systems like WordPress, digital experience platforms like drupal, and also custom front-end solutions for experiences that increase the brand value.
Flexibility is the key behind moving to new eCommerce models. Since the customer side of the site is coupled from the technical side, the headless eCommerce model offers businesses an unparalleled level of flexibility while working which makes it important in today's world.

Benefits of Headless Ecommerce

There are various benefits while using a commerce-led or content-led eCommerce strategy. Here are the three benefits of using Headless Ecommerce:

Advanced technologies to create fast websites

In a headless environment, businesses can test new technologies as the front-end is decoupled with the back-end, and the developers are free to create by not being tied to the confines of a traditional CMS. Headless eCommerce allows for more flexibility in content delivery because developers can connect to a CMS or Internet of Things device (IoT) which is specifically designed for creating content-led eCommerce.

Flexibility for Developers

Headless eCommerce enables businesses to choose eCommerce a platform that would work best for their online store while also working with the front end. It is easier for developers to create custom headless solutions.

Speed to market for international GTMs

Once you have the system set up by applying all the advantages above, a headless solution is easily replicable across the board for international SEO and stays connected to overall data orchestration.


Headless eCommerce Solution enables businesses to make changes quickly to stay up-to-date, which is very important in today's vital world. Most Businesses are competing for mindshare and also battling the rising costs of customer acquisition and that's why headless commerce still works in just about any use case. All you need is an API connection to decouple the presentation layer and then plug the platform into where you need it to work.