You might have always thought that spending on Google ads won’t do much good to your Search Engine Optimization endeavors. But, Google has always been very clear about its ranking policies. The content, page experience, and dwelling time of the users on the web pages are some of the primary factors they consider. Consequently, paying for the ads won’t simply bring you to the top of SERP. 

You might be thinking about why it’s always recommended to implement an omnichannel strategy comprising paid ads to generate relevant search traffic. This leads to the question – does running Google ads help improve SEO rankings? 

Though Ads don’t directly boost the SERP Rankings, it helps drive targeted search traffic, eventually boosting rankings. In this blog, we’ll discuss how investing in Google Ads can increase the effectiveness of SEO.

Source- AdaptsMedia