Video is no longer a nice-to-have in the enterprise. It runs board meetings, trains new hires, powers sales kick-offs and carries marketing campaigns to customers. Here is what the numbers say about where the market is heading, who is leading it, and how vendors are positioning themselves.

Market Overview & Projections

The global enterprise video market was valued at USD 16.39 billion in 2021 and is projected to reach USD 48.85 billion by 2030, a CAGR of 13.8% from 2022 to 2030. The 2022 market size is estimated at USD 17.36 billion. Growth is driven mainly by organizations using video to improve collaboration across global workforces.

Several forces are behind that demand:

  • Remote and hybrid work. The pandemic accelerated demand for video conferencing and content management as companies moved to remote models.
  • On-demand learning. Organizations rely on recorded video for learning and development, and for external sales, marketing, customer and partner training, and public event broadcasts.
  • Better streaming technology. APIs let organizations combine platforms for an omnichannel customer experience and build apps for on-demand video.
  • Education and healthcare. Smartphone penetration and high-speed internet are lifting video-based learning, while telemedicine adds new use cases.

A few segment figures show where the money sits today:

  • Solution: Video conferencing held over 40% of revenue in 2021. Video content management is expected to grow at a 13.6% CAGR.
  • Services: Professional services held over 47% of revenue in 2021, while managed services are forecast to grow fastest at 16.5% through 2030.
  • Deployment: On-premises held a 61.3% share in 2021, driven by security and compliance needs in BFSI, healthcare and pharma. Cloud is set to grow at over 15% CAGR, helped by pay-as-you-go scalability and SME adoption in markets such as India, Brazil and Egypt.
  • Application: Corporate communications led with over 46% share. Marketing and client engagement is forecast at 14.5% CAGR.
  • Delivery: Adaptive streaming captured over 35% share, while progressive downloading is expected to grow at 14.8%.
  • Organization size: Large enterprises accounted for over 63% of revenue. SMEs are expected to grow faster, at 15.4% CAGR.
  • End use: BFSI led with over 24% share. Healthcare and life sciences is forecast at roughly 15.8% CAGR.

Want to see the full data behind these projections? Download the Free Sample Report

Regional Market Shares

North America is the largest regional market, with around 43% of revenue in 2021 (the report’s FAQ cites 43.7%). Its lead reflects the presence of major vendors such as Adobe, IBM, Cisco and Microsoft, along with high-quality internet access and rising demand for visual meetings in the U.S. Demand for virtual private networks across businesses and educational institutions adds further momentum.

Asia Pacific is the growth story, projected to expand at a 15.7% CAGR through 2030, ahead of the global rate. Rising media consumption, expanding network infrastructure and a large base of small and medium enterprises in India and China are driving adoption. Distance education and e-learning in Australia, China, Japan, Singapore and India create further openings for vendors.

The report also covers Europe (U.K. and Germany), Latin America (Brazil) and the Middle East & Africa, along with country-level analysis for the U.S., Canada, China, India and Japan.

Competitive Landscape & Recent Vendor Shifts

The report profiles ten prominent players: Adobe, Avaya, Brightcove, Cisco Systems, IBM, Kaltura, Microsoft, Polycom (Plantronics), VBrick and Vidyo. Across the board, vendors are competing on innovative streaming solutions, partnerships and strategic moves. The report highlights these examples:

  • Infrastructure and delivery. In April 2022, Google Cloud introduced Media CDN, letting businesses leverage Google’s YouTube network, with custom ad insertion and platform extensibility.
  • Analytics through acquisition. In February 2022, Brightcove acquired Wicket Labs, an audience insights company, adding content and subscriber analytics focused on conversion, engagement and retention.
  • Integration depth. In September 2020, Vbrick launched integrations with Zoom, Cisco Webex and Microsoft Teams, enabling live HD video for more than 100,000 participants.
  • Enterprise deployments. In April 2020, Avaya delivered its collaboration and communications solutions to iQIYI, a platform with over 500 million monthly active users.
  • Channel partnerships. In July 2021, Tata Teleservices partnered with Zoom to deliver unified communications to enterprises across around 60 cities in India.
  • Product breadth. Brightcove and Qumu are adding advanced analytics, hybrid delivery and self-service broadcasting, while collaboration vendors such as Google expanded access to tools like Google Meet.

The pattern is clear: winners are pairing conferencing with content management, analytics and delivery infrastructure, and plugging into the tools enterprises already use.

Have questions about segments, regions or competitors that matter to your strategy? Speak to an Analyst

What It Means for Buyers and Vendors

  • Vendors should look at cloud and managed services, the SME segment and Asia Pacific, where growth is outpacing the market average.
  • Enterprise buyers in regulated sectors will keep weighing on-premises security against cloud flexibility, and hybrid delivery is increasingly the answer.
  • Everyone should expect analytics, API integrations and omnichannel delivery to become table stakes.

Explore our dedicated business services:

Grand View Signal - Understand the key forces behind commodity price movements and strengthen your procurement strategy with a single, data-driven platform.

Prism AI: Market Intelligence with Cited Research- Ask questions in plain language and get insights drawn from Grand View Research's entire research library, with sources cited. Create your free account today.