Behavioral Segmentation Definition & Examples

Data collection is at the forefront of many business owners’ minds. The ability to know your customers inside and out can be of great benefit when it comes to effective digital marketing and business growth. Behavioral segmentation is a modern approach to understanding the psychology of customer interactions. In this article, we will explore what it is and Behavioral Segmentation Definition & examples of how it can be used to benefit your company. 

What Is Behavioral Segmentation? - In the past, businesses have relied upon geographical and demographic segmentation. This only focuses on who a customer is. However, with new analytics and data collection tools available, you are able to identify not only who a customer is but what they do as well. In essence, behavioral segmentation puts customers into groups according to how they interact with a brand and website as well as their purchasing history.

Provide a method for personalizing a customer experience. Expand a customer base. Track success and help businesses plan for future changes. Improve how resources are allocated to reduce monetary waste and increase productivity. 

Personalization - Personalization allows you to target customers in a way that suits their needs. For example, it would be beneficial to know the best time to send marketing emails for them to result in completed orders. By targeting and personalizing content, you are enhancing the user experience. The customer will feel that interactions are unique and tailored to their needs.

Expanding a Customer Base - This is key to business growth. Cold email, cold outreach, email outreach, cold email marketing, and many other related phrases are commonly discussed in marketing circles, and while these can be effective methods of introducing your business to potential customers, behavioral segmentation can be very effective at discovering new groups of potential clients. 

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