The emergence of the COVID-19 pandemic has changed the delivery of medical care across the world. The increased pressure due to the growing rate of hospitalization of COVID-19 patients had led to the re-profiling of many hospitals and departments for treating patients with COVID-19. Consequently, many elective surgeries were canceled or postponed worldwide to reserve or redirect the available limited capacities and resources (like hospital beds and patient care professionals) toward COVID-19 patient care. 


The manufacturing of advanced wound care products was significantly affected as major economies were severely affected due to the spread of COVID-19 infections. Players operating in the market are altering their long-term and short-term growth strategies by tapping the research market and developing innovative products to combat the pandemic. 



Physical health conditions, such as acute wounds, chronic wounds, and surgical wounds, have a negative effect on wound healing. The prevalence of acute, chronic, and surgical wounds has increased significantly over the past decade, primarily due to the growing global geriatric population, rising traumatic wounds, increasing number of surgeries. 


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Diabetes and obesity can increase the overall incidence and complexity of wounds such as infections, ulcerations (leg or foot ulcers), and chronic wounds, which require treatments (advanced wound management) and incur exorbitant medical expenses. 


Generally, abscesses can be drained by incisions. As incisions on the plantar surface heal slowly, this leads to a lengthier period of immobilization. This will stimulate the demand for advanced wound management for drainage and faster healing of wounds, which will boost the demand for advanced wound care products. 


Compared to Europe and North America, the Asia Pacific and Latin America are relatively untapped markets for advanced wound management and have huge growth potential. Owing to this, various players are focusing on increasing their presence in these regions. Emerging economies such as India, South Korea, Malaysia, Vietnam, Africa, and Middle Eastern countries such as Israel, Saudi Arabia, and the UAE offer significant growth opportunities to major market players. 


The advanced wound care market is very dynamic and has witnessed several developments in recent years. The major trend in this market is the acquisition of small players by prominent players. Small companies possess strong R&D capabilities but lack the financial strength to seek approvals and launch products in the market.