All of a sudden, everyone wants to talk to Gianluca Pescaroli.

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Dr Pescaroli is a global expert in risk management, and more specifically - in how businesses and other organisations can best plan for, and cope with, the impact of a crisis.

Since the start of the Covid-19 pandemic, he has been a person very much in demand. And now with the conflict in Ukraine already damaging the world economy, his services are even more sought after.

"We live in an interconnected world," says Dr Pescaroli. "Every single company [in the West] is going to be affected by Ukraine in some way, not just firms that do business in Russia."

A lecturer in business continuity and organisational resilience at University College London's Institute for Risk and Disaster Reduction, Dr Pescaroli says coronavirus sadly revealed that far too many firms didn't have a plan B - they had no contingency in place for how they would best deal with such an event.

He adds that all firms need to have such back-up, or disaster recovery plans in place. "You need to have a very, very clear idea of your critical processes and services," he says.

"These are essential, independent of whether it is a pandemic, or Ukraine, or climate change. The better you prepare, the better you adapt and react."