The real Super Bowl LVI takes place on February 13, this Sunday and will air on NBC. Dwayne "The The Rock" Johnson is showing up at the game's pre-game party, and we're expecting lots of Madden 22 coins commercials too.

Ahead of this weekend's NFL Super Bowl, Nike and Madden are collaborating to motivate players to get active by offering an exclusive player in Ultimate Team.

From today until February 14, athletes who complete five miles through the Nike Run Club app will be rewarded with the ability to wreak havoc within Madden 22 with an upgraded version of Aaron Donald. The player item for Aaron Donald in Los Angeles Rams' defensive force comes with a seven-fold speed boost, and players will also receive an achievement badge within the Nike Run Club app upon complete.

"I like watching kids get out and live active and healthy lives," Donald said in his press release. "As an elite athlete I believe it's crucial to teach healthy habits to our youth. I model these behaviors in my children just as they were instilled in me. I collaborated to Nike and EA Sports to unlock the potential of sport and to inspire the future generation of athletes to learn and engage in a meaningful manner."

REAL-LIFE ACTIVITY CAN HELP GAMING --- Adidas has previously linked IRL game play to rewards in FIFA 21's Ultimate Team with cheap Madden nfl 22 coins a sensor insert in the insole dubbed Adidas GMR. Technology that tracks players encouraged them to take on challenging situations in real life, like taking 40 powerful shots in the penalty box within weeks to earn money and skill boosts within the video game.