Enterprise Video Market
The Enterprise Video Market is expected to witness a growth of 9.8% over the forecast period. The market is driven by the increasing adoption of cloud technology and increasing demand for video as a tool to improve communication and collaboration across organizations.
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Enterprise Video Market Dynamics
The growth in the enterprise video market size is driven by the ongoing technological innovation, such as the use of blockchain technology and Artificial Intelligence to enhance the quality of content. Also, the increasing adoption of face recognition tools in video conferencing to identify the faces to fit an individual on the receiver’s skin has bolstered the use of these systems. Further, the growing need to improve operational efficiency and productivity will bolster the enterprise video market share. The noise generated in between videos may result in misinterpretation which might consumer more time of the workers. Thus, the miscommunication may hamper the employees’ productivity. Various leading players are emphasising on encouraging he adoption of Bring Your own Device (BYOD) and Carry Your Own Device (CYOD) owing to their flexibility to communicate from any part of the world.
As per the enterprise video market report, the advent of 4G and 5G technology that implements Voice over Internet Protocol (VoIP) technology has steered the market’s growth. Key companies such as Microsoft Corporation and Cisco Systems are encouraging the introduction of video conferencing systems that automate calls over the VoIP network. Cisco System, in 2018, launched the Cisco Webex Edge Connect, which deploys Cisco Systems Unified Communications Manager to mechanise calls through the VoIP network.
The huge costs and the growing need of comprehensive solutions b the enterprise video solutions have restricted their usage, thus restricting the market growth. Moreover, several enterprise video solutions do not provide interoperability across devices and platform, which may result in several difficulties.
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