Martech Interview with Myles Madden on Performance Marketing

Making decisions solely based on numbers can be very misleading, especially in marketing. In an Martech Interview on Performance Marketing, Myles Madden talks about Performance marketers are known for having very little business acumen and seen as the “Facebook Ads person” or “Google Ads person”. Coupling this qualitative feedback with the quantitative data will allow performance marketers to make better judgments on the campaigns they manage. Therefore, performance marketers need to be brought into conversations that discuss customer insights. 

If you want to grow your business, then you cannot wait for someone to search for your solution. Most performance marketers are very analytical and numbers oriented. You have to be in the places where people are talking and claim your stake there. One last point, and this is directed towards the performance marketing managers out there. This is a valuable skill, but I have seen it be a detriment to many performance marketers. 

Performance marketing is mainly focused on acquisition of new customers, usually using a variety of channels while performance marketing mainly leverages paid media. Performance marketing is the responsibility of analyzing how each ad dollar is used to ensure it is working to its fullest potential.  Many performance marketers make decisions with a sole focus on the platform, rather than understanding how it could affect the customer and business.

About Myles Madden - With 4 years in B2B SaaS marketing for high-growth companies and directorial and managerial positions in demand generation, Myles has had much experience in effectively strategizing and executing successful go-to-market strategies.

About Refine Labs - Refine labs help B2B SaaS companies dominate categories and unlock major growth opportunities through a never before seen combination of marketing strategy, research, and specialized execution.

For more such updates, check Out recent Martech Interviews.