You are getting leads. That is the good news. But, as you know, not all Inbound Marketing leads are the same.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like http://www.skymarketing.com.pk/islamabad/capital-smart-city/
Some of these potential customers are still investigating and others are willing to listen to your company.
How do you know what to say, when to say it, and to whom so that these qualified leads fly through the sales process and ultimately achieve revenue?
First of all, let's remember that these leads are actually people.
We have to treat them accordingly. This means that our goal is twofold: 1) to make them feel safe, and 2) to make them feel an emotional connection with your company. And we do that through Inbound marketing.
You should take into account the concept of "I know, I like and I trust" , which could help you build your strategy to capture leads.
People only buy when they feel safe. Most of us feel more secure when we know, like, and build trust in the people who are buying.
And the most obvious way for your potential customers to get to know you is through your website.
As we discussed, this is your best chance to make a lasting, impactful first impression.
Make sure your site connects with them emotionally, tells compelling stories, and delivers the "why" behind your business.
What is your highest level vocation, your mission, the image of your great desire for your business?
Most people look around your website, they know you before they ever get in touch with you.
Google reports that 90 percent of people behave this way. So, today, potential customers visit your site and leave without you knowing.
At GROU, the leading agency in the development of Inbound Marketing in Mexico, we have learned that if you try to sell or talk too much about yourself and your company, your potential clients will not like it. And they are likely not going to continue their buying journey with you.
But, if you are thinking of helping them, you will be received in a very different way. If your website is full of very useful, creative, attractive and educational information with content designed to help them make a safe purchase decision, they will think about your company in a very different way: "This company is trying to help me, not sell me!"
To take this one step further, most websites (even the best ones) are filled with a wealth of corporate information that sounds like it was written for other businesses.
But, if you click on the company's blog, and if done correctly, you have pages and pages of helpful advice, all written in a more informal and authentic way and in the voice of one person, rather than the voice of a marketing team.
The hardest thing is to gain trust. One way to do this is to provide content validation, with case studies, success stories, and customer video testimonials as part of a lead generation campaign.
This content has to arrive at the right time in the sales process, usually when the person is at the bottom of the funnel.
Another way to gain trust is to be completely transparent with your information. If it appears that you are withholding information, you are at risk of losing their trust.
Resources
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Welcome to the rapidly emerging Real Estate Company Sky Marketing Islamabad
April Meeting - Plack/PSGI Fundamentals