Many clients arrive asking the classic question of whether we guarantee Inbound Marketing results .
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like https://www.skymarketing.com.pk/islamabad/capital-smart-city/
It is a fair question. If we say that we are so good at inbound, why shouldn't we be able to guarantee results?
You may not be happy with the answer we are going to give you.
Honestly, the reason we sometimes lose the fight for amazing clients and results is actually ... you!
At GROU, the leading agency in the development of Inbound Marketing in Mexico, these are some of the ways in which we have seen how some entrepreneurs sabotage their own results.
YOU FEEL UNCOMFORTABLE WITH THE CHANGE
For years, you did marketing in a certain way. You are comfortable with those tools and that strategy.
But you're trying to do something different for a reason: the old way doesn't work anymore. Either way, you are going to feel uncomfortable.
As human beings, we always feel uncomfortable trying something for the first time. The same thing happens here. You have to be patient. It will soon become more familiar and you will be rewarded accordingly.
SOMEONE ON YOUR TEAM WANTS ME TO FAIL
If you have a marketing person in your company, it may happen that they do not like an agency working on a new digital marketing campaign.
This person may be uncomfortable or may not fully understand the Inbound Marketing methodology.
If you don't think it's going to work, don't even try it.
YOU DON'T FOLLOW ADVICE
This is one of the most common customer mistakes.
We have created, implemented and optimized hundreds of inbound programs, and our clients are usually working on their first strategy. However, they believe that they know more about the Inbound process to improve their results. Sounds silly, right?
We can't promise to know your business better than you do, but we do know Inbound Marketing.
YOU LOSE TRACK OF THE KEY METRIC: LEADS
One of the main advantages of Inbound Marketing is that it is quantitative. Everything can be measured.
Don't try to guess what you are working on. Don't assume it's not working. Look at the data. If you are making an increase in visitors to your website, your program is working.
If you're not converting them into leads, work on that part. Don't just consider all effort a failure.
YOU QUIT TOO SOON
The inbound process is a marathon, not a sprint. It will take you almost 12 months to implement your strategy. If you invested little in the program, it could take longer. You must be able to connect at an investment level directly proportional to the number of potential clients expected to arrive.
If you want more leads, they plan to invest more in your effort.
The faster you want potential customers, the higher your investment should be.
Keep in mind that once you quit, the results are going to fall off a cliff. Once you start, you must commit to the long term.
If you saw yourself in the scenarios above, you may want to consider taking a different approach to your inbound efforts, but don't give up.
Resources
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