Reputation Management For Multi-Location Business
If your multi-location business is just starting or has had difficulties in the past that brought your average star rating to below four stars, don’t panic! Your business’ online reputation can significantly impact potential customers and can make or break your sales. Read on to know the tips and tricks for reputation management! As a multi-location business, you likely understand the importance of reputation management for multi-location business. Throughout this blog, we’ll dive into which reputation management tactics your multi-location business should focus on to maintain a strong reputation and keep customers coming back.
An Impressive Star Rating - With that being said, it’s important to note that only 53 percent of people would consider using a business with less than four stars. It’s challenging to provide an exact average star rating your business should aim for because they can vary across industries and even across business locations. It should go without saying, but consumers expect a relatively high star rating from businesses.
A Strong Volume of Ratings and Reviews - The more ratings and reviews your business has, the more trustworthy it seems. If your business has a five-star rating but only two reviews, many consumers will wonder if they can trust the ratings with customer engagement. Although an impressive average rating is a great way to stand out from the competition, consumers also expect a substantial volume of ratings and reviews.
For instance, more than half of consumers have passed up a company due to their local ratings and reviews. Similarly, 82 percent of consumers overall read online reviews. The data speaks for itself. Customers care about your business’s online reputation. It’s time to crush the competition, and reputation management is a great place to start! Managing consumers’ expectations regarding reputation management has never been easier.
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