The high cost of chronic wound treatments and advanced wound care products may negatively affect their adoption, especially in cost-sensitive markets such as Asia and the RoW. Patients and physicians in these regions opt for less-expensive advanced wound care products. 


However, with growing awareness regarding the effectiveness of these products and increasing disposable incomes in many of these countries, the adoption of advanced wound care products is expected to increase in the coming years. Although these products are more expensive than traditional gauzes, recent studies indicate overall cost savings due to decreased labor costs. 


The advanced wound care market is very dynamic and has witnessed several developments in recent years. The major trend in this market is the acquisition of small players by prominent players. Small companies possess strong R&D capabilities but lack the financial strength to seek approvals and launch products in the market. 


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The advanced wound care market is segmented into dressings, devices & accessories, grafts & matrices, and topical agents based on products. The dressings segment accounted for the largest share of the advanced wound care market in 2020, mainly due to the increasing incidence of diabetes, growing patient awareness, and the rising occurrence of HAIs. 


The advanced wound care market is segmented into surgical & traumatic wounds, diabetic foot ulcers, pressure ulcers, venous leg ulcers, and burns & other wounds by wound type. In 2020, the surgical & traumatic wounds segment accounted for largest share of the advanced wound care market. The increasing prevalence of chronic conditions coupled with rising rate of SSIs is driving the growth of this segment. 


The global advanced wound care market is projected to reach USD 12.8 billion by 2026 from USD 9.4 billion in 2021, at a CAGR of 6.2%. Market growth is driven by the growing geriatric population, the increasing prevalence of diabetes, the high incidence of obesity, and the increasing number of surgical procedures across the globe.