Receiving and arresting the reader ... Even experienced writers neglect the fact that, in the text, as well as in the human body, each part plays an essential role. In this way, the smallest details contribute to making the message round and reach its goal.

This neglect tells me a little about the difficulty of delegating tasks when writing. However, when you have this democratic stance, title, lead , body of text, conclusion, each one assumes and plays its part.

Text is meant to be an orchestra that plays and involves the harmony of the sounds it produces. 

Here I am talking about decisive things, such as receiving and arresting the reader and taking him for a longer conversation, in order to establish a dialogue.

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The lead: a powerful resource for receiving and arresting the reader

Some time ago, reading some editions of the respected The New York Times , I realized how, in general, stories open their doors to the reader. In the first few sentences, the interlocutor was led to think that he would read a literary text - a short story, perhaps - and not an essentially journalistic, informative, non-fiction work.

It is the lead fulfilling its role of receiving and arresting the reader. This first paragraph, a summary of the text, works to lead the reader into it. The feature joins forces with the title, which comes before, to whom the advertising magician, David Ogilvy, has also assigned the same task. A duo specialized in the reception of the reader and committed to ensuring that, inside, they live an experience of comfort, while being informed.

This is also why the classic American newspaper is equivalent to a walking school of journalism and style. Whoever travels through its pages with the eye of an apprentice, always comes to new knowledge and discovers a new way of executing old practices of creation and writing. It was he, for example, who at one point taught his team a class according to which all news, to be complete, must answer the questions what , who , how , when , where and why .

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In particular, I have good reason to speak of my appreciation for the newspaper, although I am not here to extol the attributes of the media - this is not an advertisement. What interests me now is what can be learned from reading, when the goal is to live with some wizards of writing, artisans who work wonders with the use of the word and fascinate me.

Functions of dialogue

The main funtions of dialog

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