How Hotels can Digitally Prepare for Vacation Season


It’s hard to believe, but the official start of summer is upon us! With summer vacation often comes the need for a hotel. As a multi-location hotel brand, what is your business doing to ensure that a future traveler chooses your hotel over the competition? Eighty-three percent of U.S. adults want to book their trips online. This blog will break down important tactics your hotel brand can leverage to Hotels digitally prepare for vacation season, summer months and beyond. Similarly, 82 percent of all travel bookings worldwide took place without human interaction in 2018, and this number has continued to grow. The data speaks for itself. Hotel brands must have a robust online presence to meet customer needs and stand out from the competition. 


Level Up Online Reputation Management Efforts - As you would expect, your hotel brand’s online reputation can play a significant role in whether or not a potential guest will choose your hotel over another. Eighty-one percent of travelers find online reviews important for a hotel and 49 percent will not make a reservation for a hotel that has zero reviews. So, what hotel guests say (or don’t say!) about your property in the form of text, photos, or videos influencers the minds of potential guests. Is your hotel brand’s online reputation up to par? 


Re-Evaluate Your Local Social Efforts - If your hotel brand doesn’t already have local social pages claimed for each hotel property, that’s a great place to start. Three out of four consumers say they have discovered a new local product or service based on recommendations and posts on social media. A solid local social strategy can increase your hotel brand’s online visibility, boost bookings, and raise brand awareness. While having local social pages is a must, they don’t provide much benefit unless your brand is using them correctly.


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