The high cost of chronic wound treatments and advanced wound care products may negatively affect their adoption, especially in cost-sensitive markets such as Asia and the RoW. Patients and physicians in these regions opt for less-expensive advanced wound care products. 

However, with growing awareness regarding the effectiveness of these products and increasing disposable incomes in many of these countries, the adoption of advanced wound care products is expected to increase in the coming years. 

As the affordability of and access to surgical care increase globally, the number of surgical procedures performed is expected to increase. With an increase in the prevalence of chronic diseases and growth in surgical procedures, the incidence of associated surgical wounds and infections has increased. 

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Research in advanced wound care products such as advanced wound care dressings has resulted in the introduction of unique products capable of absorption, hydration, and antibacterial activities. 

The dressings segment accounted for the largest share of the market in 2020, mainly due to the growing patient awareness and the rising occurrence of HAIs. Factors such as the increasing incidence of diabetic ulcers, venous ulcers, and pressure ulcers provide an impetus to the growth of this market. 

The advanced wound care market is segmented into hospitals, ASCs, and wound care centers; home care settings; and other end users. In 2020, the hospitals, ASCs, and wound care centers segment accounted for the largest share of the market.