Global Corporate Event Market size was valued at US$ 510.4 Bn. in 2021 and the total revenue is expected to grow at 17.3% through 2022 to 2027, reaching nearly US$ 1329.53 Bn.

Corporate Event Market Overview:

The market research report Corporate Event Market explores and evaluates the market's position during the forecasted period. Focusing on fundamental and secondary drivers, market dominance, significant segments, and geographic analysis, it is a thorough body of research. Along with notable individuals, significant alliances, mergers, and acquisitions, the research also looks at contemporary innovation and corporate strategy.

Market Scope:

We used primary and secondary research techniques to examine the Corporate Event Market from every angle. Our comprehension of current market dynamics, such as supply-demand imbalances, pricing trends, product preferences, and consumer behaviour, has improved as a result. After that, the data is collated and evaluated using a variety of market projections and data validation techniques. Additionally, our internal data forecasting engine projects market growth through 2029.

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By Type, the Corporate Event Market is segmented as Conference/ Seminars, Exhibitions, Incentive Programs, Company meetings, others. Conference/ Seminars dominates the Corporate Event Market with the market share of 53.2% in 2021. This is due to an increase in meeting activity across a variety of industries, including information technology, banking and finance, food and beverage, real estate and infrastructure, and automotive majorly for training and motivational purposes. Exhibitions are very important corporate events for any product launch and exhibitions of new projects coming up resulting in market share of 15% in 2021 followed by Incentive Programs with the market share of 13% as these also happen in corporates as incentive are very important part of any employee’s life and is done boost their moral and is kind of a celebration for them. Company meetings have the market share of 8.5% in 2021 as these meetings has to be done properly on time to keep everyone on track and up what company is going through. Others involve company annual parties, events, etc. and has the market share of 10.3%.

By Platform, the Corporate Event Market is segmented as Offline and Online. Corporate events can be done on both platforms, online and offline. Online dominates the Corporate Event Market with the market share of 54% in 2021 as due to Covid-19, the offices were closed and most meetings were happening online and in 2021, the lockdowns were relaxed all over the world, the offline corporate events started to happen again but not on full scale. Employees and companies still want to work online as it is cost and money saving so it is expected that online platform might grow at a higher pace and hold more market share. Offline has the market share of 46% in 2021 as it is a traditional way to do events and are still in demand as the communication here can be better and some times it’s more fun than an online event like an expo or trade shows.

Key Players:

• 360 destination group
• Access destination services
• BCD travel services B.V.
• Bi worldwide
• Cwt
• Cievents
• Creative group, inc.
• ITA group
• Maritz holdings inc.
• Reed exhibitions ltd.
• Google
• Microsoft Teams
• Zoom
• Cisco Webex

Market leaders are identified using primary and secondary research, and market revenue is estimated using primary and secondary research. As part of the core research, extensive interviews with significant thought leaders and industry experts, including CEOs, marketing experts, and seasoned front-line workers, were undertaken. In-depth interviews with well-known thought leaders and industry experts, such as CEOs, seasoned front-line employees, and marketing specialists, made up primary research, while an examination of the annual and financial reports of the major manufacturers made up secondary research. In order to compare secondary data to historical data, percentage splits, market shares, growth rates, and global market breakdowns are computed using secondary data. The following players are those who are featured in this study:

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Regional Analysis:

Using both qualitative and numerical data, the study examines the local market in depth. It provides an overview and forecast of the global Corporate Event market segment by segment. Additionally, it provides market size and forecast projections for five important regions from 2022 to 2029 , including North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The Corporate Event market is further segmented into regions and sectors for each area. Numerous countries are examined and expected in the research, along with current patterns and future developments in the industry.

COVID-19 Impact Analysis on Corporate Event Market:

The Global Corporate Event Market Development Strategy post-COVID-19, which encompasses and analyses the potential of the global Corporate Event market and provides statistical data on market dynamics, growth factors, significant challenges, PORTER analysis, and market entry strategy analysis, opportunities, and forecasts, was thoroughly researched and analysed. The main goal of the study is to provide industrial enterprises with a strategic analysis of the impact of COVID-19. This analysis simultaneously examined the markets of significant nations and emphasised their market potential.

Key Questions Answered in the Corporate Event Market Report are:

  • Which regions, product categories, and end users represent the global Corporate Event sector's most potential high-growth opportunities?
  • Which market sectors will grow the quickest, and why?
  • What sectors will grow the quickest, and why?
  • What are the main factors affecting the dynamics of the ## market? What are the main factors influencing and impeding the Corporate Event market?
  • What are the business risks and hazards in the ## market?
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