There are two types of call tracking, which differ in the areas of application and the degree of detail of analytical data.

Dynamic call tracking. In this case, the numbers are assigned to each specific user of the site. When it is opened, the visitor will see a unique phone assigned to him for the entire time that he is active, and also some time after leaving the resource. This method allows you to match the activity of an online user with a call. This type is usually more complex in design and more expensive to implement, but with its help, the business owner will receive more analytical data. This method is indispensable when tracking calls from any online ad, because in this case a huge amount of information is collected about the user's path to the call. In addition, it is perfect for optimizing contextual advertising and other channels on the Internet with marked links.

Static call tracking. And here, a fixed phone number is assigned to each source of advertising, be it a channel, a specific ad, a landing page, or a creative. In implementation, this format is simple and does not require significant costs. It is usually used for offline sources and advertising on the Internet, where deep analytics is impossible or not needed. These include outdoor advertising, announcements in the media or at events, printed materials, information in map services, contacts on social networks, and much more.

Specialists additionally single out a combined option, where the business owner combines static and dynamic call tracking. In this case, he runs several types of ads and receives detailed information about clicks, responses, and so on. Explore other useful services such as   and start developing rapidly