NBA 2K has evolved from to a simple product being hyped in the gaming world. It's now a moment in culture with its integration of pop culture NBA 2K23 MT, music fashion, sneakers, and of course, basketball has brought the franchise to heights that no other game has rivaled. In its most recent edition, NBA 2K23, the game broke records when it announced J. Cole as the first rapper to be featured on this cover NBA 2K with the Dreamer Edition. Although it's definitely a surprise that 2K made a announcement like this so late in the game's release, the prevailing trend of the game may have hinted at this happening some day. However, even with that said the cover wasn't really 2K's idea, it came from J. Cole's.
"Three and a half years when he dunk during one of the breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be on MyCareer and help you to think about the ideas around it,'" Ronnie 2K tells Complex. "I worked with our team on bringing this to fruition, and it was an honor to collaborate with the man. The moment we released the teaser, people thought there was going to be another basketball player...it lets us to be a part of fashion, culture, music which 2K has a seat at the table."
This J. Cole cover is one of the four covers featured in the new edition of 2K and the other covers feature Michael Jordan, Devin Booker, and a duo of Sue Bird and Diana Taurasi. NBA 2K23 talk has been all over social media since the NBA ratings falling this week. Kevin Durant even took at joke after his 2K rating was released.On the week leading up to the game's release, we talked to Ronnie Singh aka Ronnie 2K on the decision to put MJ on the cover, instead of LeBron and the reason why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and much more.
As someone who is part of the process, what is the top thing you're most excited about in NBA 2K23? Well, having the honor of putting Jordan at the top of the list of the book is always thrilling and working alongside him, and the statement that says that we are about our game: the greatest of all time. It really speaks volumes to the goals we set out to achieve from a commercial standpoint Buy 2K MT, but also what the game's future is shaping up to become.