Analysis from GMI Research finds that the Home Care Products Market earned revenues of USD 95,423 million in 2020 and is expected to grow at a CAGR of 3.5% from 2021-2028.

The factors driving growth of the market includes growing awareness amongst consumers about maintaining health and hygiene, expansion of the real-estate industry, rising germs, dirt, and microorganisms on the surface, increasing focus of manufacturers on developing environment friendly products and improvements in the living standards. Rise in the number of smart homes around the world, growing demand for home care products such as vacuums, window cleaner robots, and robot mops and strict regulations imposed by Governments, are some of the factors pushing the Global Home Care Products Market. Moreover, increasing availability of home care products at e-commerce platforms, growing adoption of advanced technologies by manufacturers, rise in the launch of innovative products, and rapid urbanization, are some of the additional factors supplementing the Home Care Products Market size. In addition, the rising investments by major companies on research and development, strategic mergers, and collaborations between key industry players, increase in the working population and growing disposable incomes, are further contributing towards the market growth.

However, growth of the Home Care Products Market is hindered attributed to lack of customer retention.

 Godrej Consumer Products Limited, Kao Corporation, Unilever, Church & Dwight Co Ltd, Procter & Gamble, S.C. Johnson & Son Inc, Henkel Adhesives Technologies India Private Limited, The Clorox Company, Elixir Home Care Pvt. Ltd, and Reckitt Benckiser Group PLC are a few of the well-known companies active in the market.

Based on Product, the Household Care segment is predicted to grow at a significant CAGR during the forecast period

Household care products minimizes the risk of infection, and improves beauty of home, are pushing growth of the segment. 

Based on Distribution Channel, the Online Stores segment is projected to grow at a robust CAGR over the forecast period

Online stores offer wide range of home care products at attractive discounts, provide free home delivery and multiple payment options such as debit card, cash on delivery, credit card and net banking, are some of the factors propelling segment’s growth.

Based on Region, the North America region is predicted to grow at a higher CAGR

Presence of the leading players such as Church & Dwight Co Ltd, Procter & Gamble, and S.C. Johnson & Son Inc, increasing number of smart homes, strict regulations imposed by Government, rapid urbanization and high per capita incomes, are some of the important factors augmenting the market growth in North America.

Market Segmentation

Segmentation by Product

  • Household Care
  • Kitchen Care
  • Laundry Care
  • Bathroom Care
  • Others

Segmentation by Distribution Channel

  • Convenience Stores
  • Online Stores
  • Supermarket and Hypermarket
  • Others

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

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