All of Vudu.com/start free content is clearly marked with a “Free with ADS” banner. If you’d rather rent the movie—either to skip ads or watch in 4K—you can do that. Just make sure to select the Rent option instead of the Watch for Free button.

Free movies and TV is available in HD in most cases, though there are some exceptions. Vudu averages one to three ads per break during a two-hour movie, with roughly three to four commercial breaks per film.

This is where Vudu.com start code excels: In total, you’ll only see maybe three to five minutes of ads during each movie. That’s fewer ads than you have to watch during an hour-long TV show on a paid Hulu subscription.

Some programming, particularly in the TV section, has more advertising. But overall, Vudu has one of the least intrusive ad experiences of any service.