The feminine hygiene products market has been steadily growing over the past few years and is expected to continue to grow in the coming years. The market is primarily driven by increasing awareness about feminine hygiene and the availability of a wide range of products to cater to the diverse needs of women. The global feminine hygiene products market size is projected to grow from USD 24.6 billion in 2023 to USD 32.2 billion by 2028, at a CAGR of 5.5% from 2023 to 2028. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form. Also include a detailed study of the product offerings, advancements, applications, benefits, and scope.
Browse in-depth TOC on "Feminine Hygiene Products Market"
264 – Tables
45 – Figures
230 – Pages
Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=69114569
Additionally, the rise in disposable income and changing lifestyles has led to an increase in demand for convenient and easy-to-use products.
Some of the key factors that are expected to drive the growth of the feminine hygiene products market in 2023-24 include:
- Growing female population: The global female population is expected to continue to grow, especially in developing countries, which will lead to an increase in the demand for feminine hygiene products.
- Increasing awareness about menstrual health: With increasing awareness about menstrual health and hygiene, more women are opting for better quality and more convenient products.
- Technological advancements: Innovations in product design and technology have led to the development of more comfortable, eco-friendly, and sustainable feminine hygiene products, which is expected to drive the growth of the market.
- Rise in e-commerce: The growth of e-commerce has made it easier for consumers to access a wide range of feminine hygiene products, which is expected to drive the market growth.
- Government initiatives: Governments in various countries are taking initiatives to promote menstrual hygiene and provide access to affordable and high-quality feminine hygiene products, which is expected to drive the market growth.
Speak to Analyst: https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=69114569
The disposable segment accounted for the largest feminine hygiene products market share in 2022.
By nature, the disposable category dominated the market share in 2022. This category encompasses feminine hygiene products like sanitary pads, tampons, and panty liners. Over the past few decades, disposable absorbent feminine hygiene products have largely supplanted traditional methods of managing menstruation worldwide. These products consist of internal tampons, full-sized sanitary napkins or towels for menstruation, and panty shields designed to safeguard undergarments from light menstrual flow, spotting, or vaginal discharge while ensuring cleanliness. The significant presence of the disposable segment can be attributed to the widespread awareness and extensive use of these convenient feminine hygiene products.
In 2022, the sanitary pads category dominated the market share for feminine hygiene products.
In terms of product type, the sanitary pads category held the most significant market share in 2022. This prominence can be ascribed to the heightened awareness of sanitary pads compared to other feminine hygiene products and their wide accessibility. Notable brands offering sanitary napkins encompass Kotex, Camelia, Always, Just., This is L, Stayfree, Carefree, o.b., and Lil-lets.
Inquire Before Buying: https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=69114569
Asia Pacific accounted for the largest share of the global feminine hygiene products market in 2022.
In 2022, the Asia Pacific region held the most significant portion of the feminine hygiene products market. The countries under study in this market segment encompass China, India, Japan, Indonesia, Malaysia, and Thailand. The growth in disposable income, rapid urbanization, and increased awareness of menstrual hygiene management are key drivers of the feminine hygiene products market in this region. Additionally, there has been a noteworthy development in India, where the government revealed a commitment to invest USD 160 million in the Suvidha initiative. This initiative aims to ensure widespread access to sanitary napkins in rural areas of the country. Through this scheme, the government plans to provide biodegradable sanitary napkins to the masses at USD 0.00014. The government intends to involve high net-worth individuals (HNIs) and corporations to distribute sanitary napkins to underprivileged women nationwide. These developments will further boost the demand for feminine hygiene products.
Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (PUBL) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), Diva International Inc. (Canada), Tosama (Slovenia), Lambi (Mexico), Cotton High Tech - Cohitech (South Africa), Edgewell Personal Care (US), Bostik (Spain), Corman (Italy) and Seventh Generation (US), among others are the key players operating in the feminine hygiene products market.