As in the hippie era, where there were proposals to the experiential practice such as the appearance of intentional hippie communities , whose pioneering project was called Drop City, which began as an artistic attempt but which attracted the attention and volunteering of many people, in which later there would be a cultural deepening with positions of social and ecological responsibility as values to be taken into account, taking actions aimed at this.
It is a fact that the DNA of the baby boomers is linked to these values, which is why they demand complexes based on thematic aspects, either through artistic manifestations of various kinds, projects that aim to maintain a strong culture based on respect, environmentalism, and in the celebration of diversity and interculturality. Creating an atmosphere and celebration of peace, diversity, freedom, environmentalism and solidarity, giving people the perspective of community. Real estate complexes that in turn promote and facilitate intergenerational interaction.
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Several older adults show their vision towards respect for the free expression of subjectivity and creativity , clear tendencies towards self-managed experiences. These characteristics are the common denominator in the destinations where foreign retirees currently reside in Mexico and Latin America .
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Below I present the real estate business models that will establish the most significant trends in the 50+ sector.
They are real estate complexes whose characteristic is based on the enjoyment of the environment with a highly sustainable approach, where homes must comply with LEED certification and what is known as Wellness Real Estate , a trend focused on creating spaces that nourish and promote health and welfare.
Data generated by the UNWTO revealed that 83% of tourists are willing to pay more for a sustainable project ; as well as, 52% of baby boomers have as their main reasons for visiting a destination, interaction with society and local culture.
They tend to be thematic; supported by organic or farm tourism for the creation of poultry or vegetables to harvest organic vegetables and legumes.
It consists of living in a community way but with independent houses , sharing common areas, services and social and entertainment activities. In addition, it has the objective of creating collaboration links so that they can be used by the community, and thus obtain economic and environmental benefits by sharing resources, spaces and objects.
Something similar to this model already occurs in the second home preserves that exist in Mexico and Latin America, but this was due to the very need of the retirees when they saw that there were no clinics or hospitals specialized in gerontology and they themselves support themselves to be able to make your aging process bearable.
It is a shared housing designed to support a purpose-oriented life. It is generally associated with a modern and urban lifestyle that values openness, exchange and collaboration in a home environment that inspires and empowers its residents to be active creators and participants in the world around them. These environments cultivate collaboration and chance between residents and the extended community, enabling sustainable lifestyles through sharing and efficient use of resources and space.
It is a business model that will have an impact, the population mass of baby boomers is in the middle class and they will require complexes where it is required to minimize living costs in a social environment that avoids depressive diseases and their consequences to the maximum .
This complex is a combination of the 3 previous models, it is linked to the ecological aspect which triggers the wellness and wellbeing philosophies as well as the concept of cohousing by promoting the modus vivendis of a commune and achieving the concept of community and collaboration, it also adds, the coliving concept to minimize living costs in an independent but at the same time interdependent environment.
It is estimated that there are more than 40% of single women over 65 years of age, if we add to this that the majority do not work and are subject to the pensions left by their husbands, they are forced to seek collaborative environments where they can maximize financial resources .
COLI is a tropicalization that we do at AMAR that has the peculiarity of being focused on satisfying the needs of the female sector in the adult stage . These complexes are delicately cared for from their conception to their operation to provide a better style and quality of life to this sector.
Wellness Living Center / Holistic Living Center
These business models, as their name implies, are based on the Wellness, Wellbeing philosophies and Holistic concepts. They are complexes focused on older adults with few medical needs, who have an economic capacity above the average and are willing to live in a comfortable and unique state that promotes and facilitates
outdoor activities and that keeps them active and independent, always taking care of their physical, mental and spiritual health.
Javier Govi is a visionary and pioneer of the Retirement Assistance Industry in Mexico and Latin America, he has created innovative concepts and schemes of lifestyles and residential real estate complexes that satisfy the aging process of baby boomers for today and for the future. In particular, it has promoted the tropicalized model CIAMAR - Centro Integral AMAR, which includes the Wellness Living Center business models and the COLI complexes.
Being congruent with what it proclaims, it has developed the FIT50 + Project, the Wellness Hiking and is championing the hashtag #TVtime in order to promote outdoor activities based on the Wellness and Wellbeing Philosophies for the elderly and join the WELLDERLY movement with their slogan: “Let's make a senderista out of a sedentary”; Likewise, it has joined the AGEISM movement through its hastag # proudly50ymas.
Resources:
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