When optimizing your Facebook Ads, you would benefit from them having a myriad of positive consequences on your business goal. Most importantly, optimizing your ads saves their monetary budgets. Every time you analyze data performance and modify it, you would reduce your wastage of ad spends for campaigns that are underperforming while investing more ads into better-performing ones. In the long run, this translates to a much lower CPA, a better ROAS, and ultimately, increased profitability. Moreover, there's enhanced specificity in targeting, meaning ads will be delivered to the most relevant people, improving engagement and conversion rates again. Optimize Facebook Ads also increase your brand awareness as they allow you to try different creative methods and learn what best fits your target market.