Digital marketing is changing the entire marketing landscape altogether. Quite evidently, it’s constantly evolving. It’s, therefore, essential for businesses to keep abreast with the latest trends and abide by an approach that’ll help them take the lead.
As technology continues to evolve, it has become essential for marketers to improvise and leverage the full potential of current trends to stay ahead of the curve. For example, voice search optimization and artificial intelligence are now taking the lead when it comes to building a brand online. This blog aims to compile the list of three digital marketing trends you need to follow in 2021 to up your game:
- Artificial Intelligence in Marketing
Artificial intelligence is no longer the cool tech from Hollywood movies. It has slowly started becoming a part of our daily lives. Marketers all over the world are now reaping its benefits to promote their products across all digital platforms. As per data, almost 60 percent of internet users now actively interact with AI-powered chatbots to understand the product(s)/ service(s) or seek answers to their queries. Not only that but the digital content we consume these days are also curated according to the data gathered by AI algorithms.
The best thing about Artificial Intelligence is, it’s a self-learner. This means the algorithm can learn from the internet by itself without needing any extra help. Artificial intelligence is also providing marketers with better options to ensure more success. JP Morgan and Chase recently created history by using its AI-powered contest writing assistant Persuade to write an ad copy.