The Performance
Marketers need to iterate on campaigns to maximize performance. CRM helps modern marketers experiment, learn, and optimize. With the crucial pieces of information on what’s working and what’s missing targets, you can create a channel mix that works the best for your brand.
Customer relationship management platforms guide you toward the prospects you need to be talking to and understand the ones you’re already in touch with, skyrocketing engagement.
Marketing performance is all about getting a clear sense of who your customer is and tailoring the brand experience to meet market demands.
Read more on - https://www.martechcube.com/a-marketers-guide-to-crm/

Middle market brands deserve access to the same technology used by the bigger spenders, and have just as much to benefit from its adoption. Brands of every size can realize real performance gains through better audience targeting and access to more comprehensive and diversified supply. And rather than be forced into agency relationships for lack of options, brands should be able to decide exactly what balance of self-service and managed service best suits their needs.
Agencies should embrace and encourage the availability of self-service options for their clients.
There is still tremendous value for agencies to add on top of DSP technology, opportunities to find an edge in strategy, planning, buying, measurement, creative, and in thoughtful approaches to all of the above.

The trend today is to have everything on the cloud, and this is the direction IoT Devices and technology is moving. Even hackers can breach the data stored by manufacturers to collect a mass amount of personal information.
The digital revolution has transformed the lives of millions of people. E-files have replaced physical documents, email has replaced letters and postcards, and cell phones come with access to services that facilitates your everyday life. And the digital revolution is not over yet, it is still growing under the term “Internet of Things (IoT)” – a worldwide network of interconnected objects that are uniquely addressable via standard communication protocols.

Standardized file naming and metadata nomenclature ensure accurate, complete, and consistent data, allowing easy file tracking and measurement. In cross-channel advertising, standardization enables teams to locate files across all platforms quickly and efficiently. Consistently updating tracking tags is another pre-condition for accurate data measurement. Ad tracking registers the clicks and impressions of an advertisement, giving teams a more comprehensive understanding of performance metrics.

Read more on - https://www.martechcube.com/the-importance-of-data-fidelity-in-driving-ad-strategy/

Your multi-location business must first ensure that your local listings are claimed across business locations. Once your local listings are claimed, it’s critical to update them with the most accurate business information. For instance, your business’s name, local address, phone number (NAP), and hours of operation must be correct in your local listings. Once those are updated and accurate, you can begin including more details like business attributes, categories, photos of your local business, and more. For additional insight into optimizing your local listings, check out a blog on the topic.

On-site conversion partners are one partner type leading the way in this instance, offering consumers bundles, discounts and complimentary products at checkout as a means of both engaging their interest and increasing average order value (AOV). But it’s not limited to these partners. Consumers these days approach shopping like a sport, determined to get the most for their money.
And as competition increases amongst brands, it’s a race to ensure you’re top of mind.

As marketers, one of our primary goals is to keep the customer happy. There’s a lot to juggle, from providing them with a positive digital experience to producing quality products and content. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, providing a good customer experience on local social media is a must. Similarly, three out of four consumers say they’ve discovered a new local offering based on recommendations and posts on social media.

As brands and marketers start to address what they’re going to do in this cookie-less future, many are starting to build first-party relationships and incentivise direct engagement.
The IAB is promoting the idea of a consumer value exchange. In their recent IAB 2021 Outlook report, IAB questioned “Are we operating in a way that provides a clear value exchange to consumers, in the long term?”

Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers
Here’s how marketing automation can give marketers predictive superpowers
By Jason VandeBoom, Founder and CEO, ActiveCampaign
For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. In fact, according to a recent ActiveCampaign poll, more marketers say they’d rather be able to predict customer behavior than forecast the winning lottery numbers.

Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. Customer data appears to be a complete solution at first glance.
It allows marketers to personalize campaigns and communications to the individual customer. Benefits also include accurate attribution of marketing expenditure to outcomes. This is termed data-driven marketing, and it won’t be possible without a wealth of data.