With all these new privacy changes, it’s time for marketers to get back to the basics of marketing. Build a value proposition, find a reason for people to engage, and then acquire them. Create your own customer database that you can gain insights from. It’s Marketing 101. But it’s almost so simple and so basic, that we lose sight of the fundamentals. Read more on - https://www.martechcube.com/what-does-customer-loyalty-look-like-in-the-cookieless-age-of-nfts/