Marketing and networking tips for sole proprietors Starting a business as a sole proprietor can be challenging, especially when it comes to marketing and networking. However, with the right strategies in place, you can effectively promote your business and build a strong network of contacts. #business #marketingandnetworking https://itsmartech.com/marketing-and-networking-tips-for-sole-proprietors/

The Performance Marketers need to iterate on campaigns to maximize performance. CRM helps modern marketers experiment, learn, and optimize. With the crucial pieces of information on what’s working and what’s missing targets, you can create a channel mix that works the best for your brand. Customer relationship management platforms guide you toward the prospects you need to be talking to and understand the ones you’re already in touch with, skyrocketing engagement. Marketing performance is all about getting a clear sense of who your customer is and tailoring the brand experience to meet market demands. Read more on - https://www.martechcube.com/a-marketers-guide-to-crm/

Standardized file naming and metadata nomenclature ensure accurate, complete, and consistent data, allowing easy file tracking and measurement. In cross-channel advertising, standardization enables teams to locate files across all platforms quickly and efficiently. Consistently updating tracking tags is another pre-condition for accurate data measurement. Ad tracking registers the clicks and impressions of an advertisement, giving teams a more comprehensive understanding of performance metrics. Read more on - https://www.martechcube.com/the-importance-of-data-fidelity-in-driving-ad-strategy/

With all these new privacy changes, it’s time for marketers to get back to the basics of marketing. Build a value proposition, find a reason for people to engage, and then acquire them. Create your own customer database that you can gain insights from. It’s Marketing 101. But it’s almost so simple and so basic, that we lose sight of the fundamentals. Read more on - https://www.martechcube.com/what-does-customer-loyalty-look-like-in-the-cookieless-age-of-nfts/

There’s a reason “content is king” is such a prevalent expression in marketing. Content touches everything you do – from website to ads to emails to social, and a lot more – meaning it often forms the first impression anyone will get of your brand. Read more on - https://www.martechcube.com/secrets-of-compelling-messaging-and-positioning/

The world of e-commerce has not (yet) thought of live streaming as a profitable or accessible way to engage with potential buyers. At first glance, businesses may think of live selling techniques as being comparable to shopping channels on cable television. Or, they may recognize the limited capabilities of streaming directly on social media platforms, such as Instagram and Facebook. This is why our team at Switcher Studio built a mobile video-creation solution — to empower businesses to sell their products live and look professional doing it. Read more on - https://www.martechcube.com/how-to-successfully-include-livestreaming-into-your-marketing-plans/

There are a few other ways of adding structured data to your website. If your site is powered by WordPress, you may want to use a plugin to add structured data to it. Some Plugins come with instructional videos, while others boast a high degree of automation framework design & implementation. It’s worth investigating this further if you use WordPress in your websites. Other CMS have their own methods of adding structured data to their sites. Their complexity varies from site to site: Wix and Squarespace sites are fairly easy to add structured data to, whereas sites such as Weebly and Blogger are more complicated. If you’re unsure which CMS you should use, researching its structured data support along with an appropriate web app security testing can help the decision-making process. Read more on - https://www.martechcube.com/a-quick-guide-to-creating-website-structured-data/

Tealium and Meta’s report highlights the critical role of digital leaders in steering their organisational ship amid the tides of marketplace change. Executives that anticipate the impact of upcoming regulatory changes and future-proof their organisation can capitalise upon the market opportunity that awaits. For example, adopting a customer data platform (CDP) that enables data protection, whilst enriching customer profiles can give companies the competitive edge through building CX innovation capability. This is especially important as brands brace for a cookieless future amid an increasing volume of online consumers. Read more on - https://www.martechcube.com/new-tealium-and-meta-report-highlights-the-importance-of-privacy-first-principles-to-cx-innovation/

Website traffic can be seasonal. The holiday season is extremely busy for some industries, and then interest and website traffic slows down at the beginning of the year. If your website is experiencing unexplained declines in traffic, look at the previous years’ metrics. Can you identify any patterns in your visitors’ behaviors? Before you revamp your entire marketing strategy, look at your year-over-year data to determine if there are consistent declines and increases in the number of visitors to your website. This will both help you troubleshoot the issue of declining traffic and create a more impactful digital strategy based on insights about your prospective customers. Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders! Read more on - https://www.martechcube.com/5-questions-to-ask-if-your-website-traffic-is-declining/

To know what type of customer data platform you need, you must define your goals and objectives clearly. Start with defining your short-term and long-term strategies for delivering customer experiences. What types of experiences do you want to provide, and what types of data and content are required? Where does the data you need currently reside? How can a CDP help you create these experiences, and what technologies will it need to integrate with to do that? One of the easiest ways to help clarify the right CDP is to define a series of use cases that outline how you will use the CDP and the value you expect to receive from it. For example, you have a lot of customer data spread across different systems with no unified view of that data for each customer. So, one of your use cases would be to build that unified customer view. Read more on - https://www.martechcube.com/how-companies-can-determine-the-right-cdp-for-them/