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Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. Customer data appears to be a complete solution at first glance. It allows marketers to personalize campaigns and communications to the individual customer. Benefits also include accurate attribution of marketing expenditure to outcomes. This is termed data-driven marketing, and it won’t be possible without a wealth of data.

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Guide to Technographics and the Data It Offers Technographics Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same data sets to get new information. This article will give you a walkthrough of the importance of Big data and Technographics. Data collection and analysis have always played a large role in business. With the advancement of cloud technology and “big data,” that role is growing. Firms are switching more and more towards centralized data collection. Using all of the data that comes into your business to your advantage is essential to competition. That means the use of effective CRM systems to keep all that data in one place is a boon for a modern business. That data then needs to be analysed and reported in a way that can be easily digested. Combining big data and AI technology has made the categorization of this data easier than ever before. Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same customer data sets to get new information. Technographics is just one part of the wider picture of big data. The Role of Big Data - Big data is the collective term for ideas like cloud technology, central records management, and software analytics. These relatively new technologies allow businesses to crunch numbers in seconds that would have taken human analysts weeks. Software solutions are particularly good at spotting patterns in large data sets. All your customer data information, demographics, buying habits, etc. is fed in. Then you can easily segment this data and identify relative trends. This has proven to be very useful in fields like digital marketing. For more such updates, check Out recent Martech Cube guest blogs. https://www.martechcube.com/a-brief-guide-to-technographics-and-the-data-it-offers/

Key Steps for creating a first-party data strategy For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy. A first-party data strategy is your plan for using this data to support your goals and with third-party cookies going away, there’s no better time than now to use the data from your customer engagements to create a differentiated customer experience. So, how should you think about a first-party data strategy? Here are some basics to get started. Business Objectives: Define Your Use Cases and Objectives - Even though having a first-party data strategy might be new to you, your goals are not. It feels obvious to say, but start with what you want to do for your customer. Your Target Audience: Define Customer Lifecycle and Audience Segments - When you define your own customer lifecycle, you know the key stages when visitors are engaging with your business in different contexts and using different channels. Required Data: What Are Your Data Sources? It ALL Starts with Data Collection - In Step 2, the right first-party data helped define your customer lifecycle and audience segments. There are a variety of ways to understand your customers through Customer data platforms. Required Systems: Where Do You Want to Use Your Insights? - The way you segment your customer base in step 2 also plays a huge role in your first-party data strategy. A VIP could be someone who buys a lot or buys frequently. Measurement: What Do You Want to Measure? - Last, but not least…measurement! This is an ongoing process of defining targets, measurements, and establishing the necessary reporting and monitoring to ensure success. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/a-marketers-guide-5-key-steps-to-creating-a-first-party-data-strategy/

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