The public relations landscape is shifting beneath our feet, and nowhere is that shift more apparent than in how professionals approach the age-old distinction between press releases and news releases. S99 PR has positioned itself at the forefront of this evolution, not by discarding tradition but by reimagining it for a world where audiences consume information differently, journalists work...

For decades, the terms "press release" and "news release" have been used interchangeably, tossed around in marketing meetings and PR strategies as if they were two labels for the exact same thing. But according to the data-driven experts at S99 Agency, treating these formats as identical is a missed opportunity that can cost brands the very attention they are trying to capture. Through years of...