Top 5 Interactive Content Platform to work

The WOW factor about top Interactive content Platform is active participation and personalization for customers. But why is this the right time to include it in your content strategy and how can you do it? People are attracted to your site when there is an effort in every little bit. Articles, graphs, animated infographics, and other dynamic featured content must be compelling enough for customers to see that effort. 

Most content online is static - where you can read or watch and learn. But with interactive content, the customer can actively engage with the content they are reading or watching. It makes the learning experience easier and enhances the customer experience. For example, you are on an investment site, and you want to calculate your SIP amount for the next five years. 

An analysis of over 200,000 B2B marketing and sales professionals reveals that digital buyers prefer interactive content. As a result, it has more views, a longer viewing duration, and higher engagement. So, let’s understand all about interactive content in one place-

Why create Interactive content?

Increases Engagement - Companies that used interactive content saw a 94% increase in content views compared to companies that used traditional, static content. Relevant and practical insights through your interactive content aid potential customers make better decisions. With limited space to attract information-rich consumers, brands must be creative in capturing their attention. 

Customer Retention and Loyalty - If customers engage with your brand, and like the experience, it is more likely that they will return. Once there is brand admiration, they will be motivated to share their experiences on a positive note with others. This will ensure brand loyalty and customer retention while standing out from your competitors.

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