According to IMARC Group’s latest report, titled “Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global tequila market reached a value of US$ 13 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 27.7 Billion by 2027, exhibiting at a CAGR of 12.9% during 2022-2027.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Tequila is an alcoholic beverage produced from sugars that are naturally found in the blue agave plant. It is extracted, fermented, distilled, and aged to enhance the color and intensity of the flavors. Its moderate consumption helps weight loss and digestion, improve sleep and reduce the risk of diabetes. At present, there is a rise in the demand for tequila around the world on account of its extensive application as a cocktail ingredient.
Market Trends and Drivers:
The rising trend of cocktail culture, especially among the young and working professionals, coupled with the growing popularity of mid-week and weekend parties, represents one of the key factors driving the global tequila market. Besides this, the key players are focusing on introducing product variants using natural ingredients, such as coconut tangerine, lemon, pineapple, strawberry, pear and mango. This, in confluence with the launch of cost-effective canned tequila cocktails, is positively influencing the overall sales. Other major factors, including the changing lifestyles of individuals, inflating income levels and the escalating demand for handcrafted tequila, are significantly contributing to market growth.
Tequila Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the tequila market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Ambhar Tequila
- Bacardi Limited
- Beam Suntory Inc. (Suntory Beverage & Food Ltd)
- Diageo Plc
- Dos Lunas
- El Agave Artesanal
- El Grado Tequila
- Jose Cuervo
- Tequila Arette
Key Market Segmentation:
The report has segmented the global tequila market on the basis of product type, purity, price range, distribution channel and region.
Breakup by Product Type:
- Mixto Gold
- Extra Anejo
Breakup by Purity:
- 100% Tequila
- 60% Tequila
Breakup by Price Range:
- Premium Tequila
- Value Tequila
- Premium and Super-Premium Tequila
- Ultra-Premium Tequila
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Discount Stores
- Online Stores
- Restaurants and Bars
- Liquor Stores
Breakup by Region:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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