Improve Your Google Business Profile With 5 Steps

In November of 2021, Google changed the name of its platform, Google My Business, to improve Google Business Profile (GBP). With this name change also came a local search update. Recent data shows the power of GBP – over half of GBP interactions lead to website visits. Similarly, 64 percent of consumers have used Google Business Profiles to find contact information. Whether you’re just getting started with GBP or your listings only need fine-tuning, this blog can help! 

Ensure Listings Are Updated and Accurate - If your multi-location business is just getting started with Google Business Profiles, the first step is to ensure your local listings include the most updated and accurate business information. 

Respond to Google Q&A - While keeping your local listings updated and accurate is non-negotiable when it comes to GBP, there are other factors to consider. For instance, your multi-location business should respond to any questions received through Google Q&A.

Include Local Imagery - We’ll keep this one short and sweet! Local imagery is another excellent way your multi-location business can boost its local GBPs. Local imagery gives the prospect an idea of what to expect when they visit your business location.

Leverage Google Posts - Leveraging Google Posts is another excellent way for your business to level up its GBP. If you’re not already familiar, Google Posts are similar to other social media posts and allow your business to post directly to its local SEO for GBP profiles. 

Encourage and Respond to Reviews - One of the most significant ways to make your Google Business Profile stand out from the competition is to encourage and respond to reviews. While more than half of consumers have passed up a business due to their local ratings and reviews, not having any reviews can also raise red flags.

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