Transforming the Retail with better Customer Engagement

In a digitally transforming world, retail businesses need to be adept with modern technologies of customer engagement. So, how can we embrace the change? What does a customer want? Businesses that answer this question can mark out the best retail customer engagement strategies. Customers interact with brands on various channels such as social media, IM platforms, videos, or even websites. They expect quick responses and personalized service. The variety of channels has made the process of interaction and engagement tedious.

Adding tech to retail changes the company-customer dynamics. With advanced data analytics and customer data platforms, companies manage to draw a 360-degree view of their customers. And so, maintaining customer loyalty becomes a competitive task for even larger retailers. As marketing professionals and decision-makers, you will understand the impending factors of modern customer engagement in the retail industry.

Prerogatives of First-Party data - By assessing a complete overview of customers’ online and offline activities, companies can plan out interactions at every stage of buyers’ journey. Better insights will get a better rate of conversion. Customer engagement platforms focusing on first-party data are finding innovative solutions to hyper-personalizing customer experience. Retail and eCommerce solutions help retailers unlock the full potential of their first-party data.

Investing in Omnichannel - Marketing and advertising channels have increased in number. Plus, retail is not limited to brick and mortar services anymore. Online shopping and eCommerce stores are flourishing steadily. In such times, the global retail omnichannel commerce platforms market will reach $14.6 Billion by 2026. Retailers use cross channel business model which enhances the customer experience. The omnichannel sales approach brings your team information from various channels to build a customer portfolio. 

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