Successful Email Marketing Strategies

Email marketing is an effective way for companies to communicate with their consumers. So what are some successful strategies that businesses should try? One of the most effective ways that companies can communicate with their consumers is through email, yet most businesses don’t take advantage of some of the most successful email marketing strategies. Through email, companies can reach their target audiences, build and nurture strong relationships, and grow.

Segmenting subscribers - Segmenting the subscribers of a company’s email contact list involves dividing that list into smaller groups, or segments, based on shared characteristics for each group. For example, companies can segment their email constant lists by gender, location, purchase history, or age. This allows companies to send out personalized content that’s going to be a lot more relevant and interesting to each segment, which increases conversions and engagement rates.  

Preview optimization - One of the best strategies that companies can use to get email subscribers to actually open their emails is to optimize the preview text and email subject. Those two elements are the first things that an email subscriber is going to see in their inbox folder or notification bar, which means they have to grab their attention and engage. The best practice for the preview text is to keep it between 40 and 130 characters long and test it before sending out an email to subscribers to really ensure it shows up as intended. 

Unsubscribing - While companies need to remember that their main email marketing goal should be to grow the email contact list, at some point, some people will decide to unsubscribe. There are plenty of reasons why someone might decide to unsubscribe, from that customer purchasing a different business, or simply moving to a different location. 

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