Marketers Aren’t Maximizing Their Content

There’s a new, modern playbook for your content marketing strategy: one that takes the burden off marketers and centers around the voices your audience most want to hear through a process called amplified marketing. Every day, marketers are missing out on the opportunity to maximize their content marketing strategy. Instead of tapping into the valuable audio and video content they already have, they’re relying on outdated tactics that haven’t changed since content marketing first became mainstream two decades ago.

Think back to the early 2000s. Blogging quickly took over as the foundation for every brand’s content marketing strategy. Now, look at your content marketing strategy today. Chances are not much has changed. With all of the advancements in marketing technology and new channels to engage your audience, there are much better ways to get the most out of your content.

Marketers are relying on blogs to fuel marketing strategy - Rather than relying on the blog to fuel their content marketing efforts, marketers can make podcasting the centerpiece of their strategy. Podcast episodes are chock-full of insights from thought leaders, customers, experts, and partners. And let’s be honest, there’s no better source to fuel your content.

Marketers are writing for search engines, not people It’s becoming increasingly important for brands to humanize their approach to engaging their audience. As much as 64% of consumers want brands to connect with them, prioritizing relationships over marketing and advertising tactics - It’s becoming increasingly important for brands to humanize their approach to engaging their audience. The problem with today’s blog-centric content marketing strategy is that it fails to serve people over search engines. Too many marketers are only focused on SEO, instead of making it part of the process.

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