What is SEO?

SEO stands for Search Engine Optimization. SEO is a technique used to make a website visible to search engines, and thus can be found by web users. SEO training mainly covers the process of making a website visible in Google or other search engines.

Importance of SEO

SEO is important to any website, as this is the main channel where people find your site. If your site cannot be found on search engines, then it will never be visited by anyone which means no sales and ultimately no business. SEO is helpful for new websites to get initial visitors before the website starts getting traffic via other channels.

Purpose of SEO Training Course

SEO course provides the essentials of SEO and takes you through all aspects of Search Engine Optimization. The aim is to give students a complete understanding of how search engines work and teach practical tips on marketing strategies. It will also provide them with tools that they can use themselves or implement in their future jobs as an SEO specialist.

SEO Course Outline

• Introduction to SEO - In this session, students will be taught about the basics of SEO and why it is so important. They will also have an overview of different types of SEO techniques such as On-page SEO and Off-Page SEO.
• Search Engines – Search engines are like a machine that works on algorithms. Google is the most popular search engine today, and they have millions of pages indexed. In this session, students will be taught about how a web crawler works and what a spider/crawler is.
• Organic Search – Organic search is the free results that you see on SERP (Search Engine Results Page). The ranking of these results is based on organic SEO factors including content, link building, keywords, and much more. In this session, students will be taught about the different types of keyword research tools that are available today.
• Content Marketing – Content is king! You can have a great website design, beautiful images but without content it’s useless. It doesn't matter whether you are selling a product or service, having unique and informative content can boost your sales. In this session, students will be taught about the importance of blogging as one of the best means to get backlinks with fresh content that search engines love.
• Link Building – The most important part of SEO is link building. Links are like votes. If you have many links pointing to your site, then search engines will consider it important which in turn improves your rankings. In this session, students will be taught about the different types of link-building methods that are available today.
• Google Algorithm Updates – Google constantly rolls out updates every year to keep the web safe and spam-free. These updates mainly target on-page SEO factors. In this session, students will be taught about the different types of Google algorithm updates that were rolled out to date.
• Getting Traffic – There are several channels where you can get traffic to your website, but nothing compares to organic search. In this session, students will be taught about the different types of marketing strategies that are used today for organic SEO.
• SEO Tools – There are several SEO tools that you need to use in order to get started with your SEO campaigns. In this session, students will be taught about the different types of SEO tools available today for free and paid usage, e.g keyword research tool, backlink checker, etc.
• Skill Sessions - Finally students will be taught how to carry out SEO campaigns on their own.

Who Should Enroll in An SEO Training Course?

If you have a business and you want to increase your business visibility in Malaysia, SEO training is the best solution for this task. People who work in marketing and PR departments can also take benefit from this course and learn how to promote their client's websites online.

What Are The Benefits Of Attending An SEO Training Course?

There are many benefits of attending an SEO training course in Malaysia. Some of them are:

• Understanding what SEO is and how to apply it in your work
• Attaining effective skills in promoting websites online
• Finding new job opportunities after completing the course
• Knowing more about top ranking factors
• Provided with valuable information about Search Engines
  
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