5 Questions to Ask if your Website Traffic is Declining

Steve Ohanians highlights the five questions to ask if your website traffic is declining or if you notice a change in your website’s metrics and take a proactive approach to website management. But what if you notice a swift decline in traffic to your website? They look to your website for a take on your brand, insights about your products and services, and how to take the next steps. Decreased website traffic and higher bounce rates put marketers in crisis mode. If fewer visitors are making it to your website, here are five questions to help identify the problems.

Is there a tech problem preventing visitors from reaching the site? Look at your website’s analytics to determine if there’s a pattern in visitor behavior. One of the most common causes of a steep decline in website traffic is a tech issue impacting your site’s operations.

Have you prioritized SEO? - Search engine optimization (SEO) makes it easier for visitors to find your website and reach your content. Without SEO strategy, your website may not rank on search engines, and it will be more difficult for visitors to find you. If you haven’t prioritized SEO, you may see a decline in website traffic. If you don’t see any change in your website traffic and search ranking over time, go back to your research and try a new set of keywords.

Are your paid advertisements effective? - If your website traffic is slowing or stalling, look to your paid ads strategy to determine if there are any issues with your campaigns. Many companies rely on paid advertisements to direct users to their website, so a steep decline in traffic may occur when paid ads stop working.

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