Top Sales Enablement trends in year 2022

Sales enablement is the cornerstone to keeping the modern buyer engaged. But how does that unlock more opportunities for your business? Customers have different expectations from businesses- they want sellers to understand what they want. The buying behavior has radically shifted in the last couple of years. It’s time to sell to buyers the way they want you to. Here are the top sales enablement trends 2022 to watch this year! 

Distributed Workforce - Pandemic compelled businesses to start working remotely, but most organizations are shifting to a hybrid work environment. The distributed sales teams need a performance-oriented approach to sales and must have access to sales automation systems designed for agility and effective communication. For sales success, you must ensure you club the benefits of in-person experiences with platforms and tools that provide flexibility & visibility and sales automation features that reduce the time spent on manual work and result in more closed deals.

Sales Rooms - Modern buyers want to make informed decisions. With the back-and-forth communication that usually happens in sales, digital sales rooms will play a key role. The buyer’s journey isn’t a straight line- there are way too many interactions before a closed deal. Among all the sales enablement trends, this one will see quick adoption since it assists brands in considerably shortening the sales cycle. Digital sales rooms are custom built for these interactions, helping your sales team personalize the entire experience for your buyers. 

This sea change is so prominent now in the B2B industry that it has paved the way for new methodologies and technologies. The sales leaders need to rethink their approach to building a team and mapping out the sales strategies. Data and sales automation will help your brand create more robust customer relationships. 

Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martech trends?  Check out Martech News for such regular updates. 

Check out our Martech Cube Podcast for stories from the industry experts that share their business journey with tips and strategies to achieve career success!!