Ultimate Performance Marketing Guide for 2022


Marketing is no longer an auxiliary function- it now drives new opportunities and solid performance. How can you optimize your marketing for efficiency? Performance marketing guide allows you to track marketing progress in real-time and optimize your campaigns for the best results. In this model, businesses/advertisers only pay for particular actions or results. With this article, you’ll explore fresh ways to move the needle!


Performance marketing is an all-encompassing, result-oriented digital strategy. The advertisers pay when the publishers meet marketing objectives such as cost per conversion/click, leads, and impressions. It’s tedious to get the attention of the right audience. Performance marketing is a short-term strategy, giving you granularity and precision that drives revenue growth and is measurable.


Social is paying a massive role for performance marketers. Firstly, it’s imperative to be clear with business objectives- what do you want to achieve from social media marketing? But in the B2B space, most marketers are not tracking the right metrics. Once you have the vision in sight, you can choose social media channels and platforms that align. Do you want to create a more engaged audience base, drive traffic to your website or generate more leads/sales? Things you may want to consider would be the organic traffic you’ve seen so far on these channels and the ROI.


The Channels and the Strategy - The channels you use for performance marketing must have an engaged audience matching your ICP. Native advertising is gaining momentum as many people have begun using ad blockers, and your digital ads don’t reach them as intended. Each medium displays relevant ads to relevant customer segments- this is where your bidding strategy comes into the picture. Most digital advertisers are now heavily relying on programmatic advertising. Consumer buying behavior has shifted tremendously. Humans add creativity, and AI takes care of the bidding.


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