On one page, Madden is at the Rose Bowl celebrating his Oakland Raiders winning 32-14 over the Minnesota Vikings in Super Bowl XI. In the secondcover Mut 23 coins, he is wearing a broadcaster's headphone and scribbling down pass patterns on the viewer's screen; Madden worked as an analyst for the four television networks which broadcast NFL game from 1979 until 2008.

Madden NFL 23's All Madden Edition cover is a tribute to that first Madden game, John Madden Football, that Electronic Arts published in 1988. In the adaptation of Philadelphia artist Chuck Styles, Madden bursts through a massive playbook of O's and the X's, just like the Kool-Aid man of professional football.

"A constant theme throughout the year is living up the standards and passion that Coach had for authentic, 11 v. 11 football," Mahar said. Madden famously refused Electronic Arts founder Trip Hawkins' first pitch to do a football video game, in 1984. unless it would include two teams of 11 participants on the fieldsomething video games could not provide at the time. However, developer Robin Antonick and producer Mike Ybarra agreed to the standard, and four years later EA published John Madden Football for the Apple II.

John Madden last appeared on the main edition cover of Madden NFL with 1999's Madden NFL 2000. (He appeared on the front cover for Madden NFL 2007's Hall of Fame edition.) Madden participated on or shared with the covers of 14 first games Electronic Arts published under his name. From 2000 on, EA Sports began the tradition of picking a new NFL player every year. The only players to have more than one cover, aside from Madden himself is Barry Sanders (Madden NFL 2000 and Madden NFL 25), and Tom Brady and Patrick Mahomes who co-starred in Madden NFL 22 last year after appearing on the covers of Madden NFL 18 and Madden NFL 20. respectively madden 23 coins buy.