Martech Interview with Mike Ni on Customer Success
Mike Ni, CMO at Openprise, talks in an Martech interview on customer success about the top three approaches to accelerating growth for early-stage companies. Marketing, sales, and customer success have to embrace that cross-departmental alignment and make it a priority to always work with shared data.
CRM and marketing automation platforms need to manage data – but that’s secondary to transactional solutions. Especially when your data resides across multiple systems, data cleansing in platforms requires custom code to things like reverse ETL, ELT, etc. The big reason comes down to focus. You want to simplify with a shared view of data and processes across your sales, marketing, and customer success teams if you want to grow quickly.
We all know the modern RevOps tech stack is comprised of a CRM, Marketing Automation Platform, Enterprise Data Warehouse and a myriad of tools across different parts of the customer lifecycle. These are technologies from different vendors that require a lot of middlewares and point solution to make them work together.
About Mike Ni - Mike is the Chief Marketing Officer at Openprise has more than 20 years of experience leading early-stage companies to bring innovations to market leading Marketing, Product, Channels, and Strategy. Most recently, he was Chief Growth Officer heading Marketing and Partnership for AI-powered relevance platform, Coveo. Mike has also been a goto market executive for both enterprise and VC/PE funded high-growth companies, including RichRelevance, Intapp, 2Checkout, Oracle, and PeopleSoft.
About OpenPrise - The Openprise RevOps Automation Platform™ fuels company growth by automating hundreds of sales and marketing processes, helping RevOps teams realize the value promised from their RevTech investments.
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