The Soft Drink Market was estimated around USD 218.3 billion in 2020 and is expected to reach USD 303.4 billion in 2028, growing at a CAGR of 4.2% over the forecast period.

The factors driving the growth of Soft Drink Market includes rising demand for sprots and energy drinks, growing popularity of Ready-To-Drink (RTD), and diet beverages, increase in the number of fast-food restaurants and hotels and improvements in the living standards. Moreover, increasing availability of soft drink items at supermarkets and online stores, rise in the launch of innovative products, growing adoption of advanced technologies by manufacturers and rapid urbanization, are some of the additional factors supplementing the Soft Drink Market Growth. In addition, the increasing investments by leading players on research and development, strategic mergers, and acquisitions between key companies, rising disposable incomes, expansion of the ecommerce sector and growing population growth rates are further propelling the Soft Drink Market size.

However, growth of the Soft Drink Market is hindered due to strict regulations imposed by Governments on the manufacturing of soft drinks.

The prominent players operating in the market are Attitude Drinks Inc., Parle Agro Private Limited, DydoDrinco, The Coca-Cola Company, PepsiCo, Inc., Danone S.A., Acqua Minerale San Benedetto S.p.A., and Dr. Pepper Snapple Group Inc, Nestle Waters and Red Bull GmbH, among others.

Based on Product Type, the Carbonated Soft Drinks segment is predicted to capture the largest market share during the forecast period

Growing demand for ready-to drink products and increasingly availability of carbonated soft drinks at retail outlets, are pushing segment’s growth.

Based on Distribution Channel, the Supermarkets segment is projected to grow at a significant CAGR over the forecast period

As per the Soft Drink Market Research, supermarket offer wide variety of flavors of soft drinks in different sizes and provides attractive discount options to their regular customers, are some of the factors responsible for the segment’s growth.

Based on Region, the North American region is anticipated to expand at a remarkable CAGR during the forecast period

Growing demand for organic beverages, easy availability of soft drink products at retail outlets, rising population growth rates and high per capita incomes, are some of the important factors augmenting the Soft Drink Market share in North American region.

Key Developments

  • In April 2019, The Coca-Cola Company introduced ready-to-drink Costa product, which is chilled and canned brewed coffee. Costa Coffee RTD has launched in three variants, such as Classic Latte, Caramel Latte, and Black Americano
  • In February 2019, Nestle Waters (Pierre brand name) introduced a range of carbonated mineral water mixed with fruit juices, sugar, and other natural flavors. Perrier & Juice drinks are available in three flavors such as strawberry and kiwi; peach and cherry; and pineapple and mango.
  • In September 2018, PepsiCo introduced Pepsi Black in the mainstream of carbonated beverages, which contains less sugar as compared to regular Pepsi.

Market Segmentation

Segmentation by Product

  • Carbonated Soft Drinks
  • Bottled Water
  • Juices and Juice Concentrate
  • Ready to Drink Tea and Coffee
  • Functionals Drinks

Segmentation by Packaging

  • Plastic
  • Glass
  • Paperboard
  • Metal

Segmentation by Distribution Channel

  • Supermarkets
  • Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

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