You plan to start your branding campaign golden dumps. Do you would like to achieve a higher number of consumers and a greater reaction to your campaign?Of of course.

Everyone does. After all, that's why you started an initiative. But once you choose to do so, all you're offered is "be creative, think new and think out of the box".
This is a very wise idea. Your imagination and creativity make you stand out among thousands of other branding campaigns that golden shop aim to influence the target audience.
How can you be creative How can you come up with something unique and exceptional and make your brand stand apart?

Although I am not able to inspire you to be creative or imaginative, I can give you some tips to help you design your campaign. Let's have a look.

Make yourself a storyteller Make your campaign go through any medium, be a storyteller when you speak out. Tell them a story that hits some or all of their emotions. You can be humorous or empathetic, or even inspiring. Your copy will decide how customers feel about your brand.

Take a look at the current social media campaign #youaremyParleG by ParleG. It uses a variety of emotions to show connections and allow people to connect to the brand.

Be prepared Customers these days are more oriented towards the future and the advertising is focused at customers. So, while planning your campaign make sure you keep your eyes on the future and write something that will be relevant at the time your campaign is made public.

Imagine your brand's vision. A successful ad campaign must not just promote your brand's values, but be a reflection of your brand's vision. This is the best example: #kiskabaja. It's a Xeomi India ad campaign. Utilizing the element of humor to emphasize their vision for a Xeomi in every pocket, is something worth remembering by everyone who is aware of that, just as I did. Simply put, imagine and let our audience visualize and understand your vision for your company.

You should choose something that will resonate with your people. Don't simply inform your audience instead, engage in conversations with them via the campaign. Take the L'Oreal cosmetics campaign #onlyinsalon, for instance, that speaks about what every customer is thinking about hair coloring which is sufficient to bring the customers to the L'Oreal salon.

Give a solution to their problem: The customers will feel involved in your message not just because you pinpoint their issue and offer solutions to it. Make their problem solving a fun, something they could have never imagined.