According to the new market research report "Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) – Global Forecast to 2025", published by MarketsandMarkets™, the Feminine Hygiene Products Market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025.

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The market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.

The disposable segment accounted for the largest share of the Feminine Hygiene Products Market in 2019.

By nature, the disposable segment accounted for the largest market share in 2019. Feminine hygiene products such as sanitary napkins, tampons, and panty liners are considered under the disposable segment. In the last few decades, disposable absorbent feminine hygiene products have largely replaced older methods of managing menses across the globe. Products include internal tampons, full-sized sanitary napkins or towels, both for use during menstruation, and panty shields, which can protect undergarments from light menstrual flow, spotting, or vaginal discharge and maintain cleanliness. The large share of the disposable segment can be attributed to the high awareness and usage of these disposable feminine hygiene products

The sanitary napkins segment accounted for the largest share of the Feminine Hygiene Products Market in 2019.

By type, the sanitary napkins segment accounted for the largest market share in 2019. The large share can be attributed to their increased awareness compared to other feminine hygiene products along with easy availability. Brands that offer sanitary napkins include Kotex, camelia, always, just., This is L, Stayfree, Carefree, o.b., and Lil-lets.

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Asia Pacific accounted for the largest share in the global Feminine Hygiene Products Market in 2019

Asia Pacific accounted for the largest share of the Feminine Hygiene Products Market in 2019. The countries considered for study in the Asia Pacific Feminine Hygiene Products Market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the Feminine Hygiene Products Market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.

Feminine Hygiene Products Market Key Players

Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech - Cohitech (South Africa), and Sirona Hygiene Pvt Ltd. (India), among others are the key players operating in the Feminine Hygiene Products Market.

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 23)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
    1.3 INCLUSIONS & EXCLUSIONS
        TABLE 1 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE: INCLUSIONS & EXCLUSIONS
        TABLE 2 FEMININE HYGIENE PRODUCT MARKET, BY TYPE: INCLUSIONS & EXCLUSIONS
        TABLE 3 FEMININE HYGIENE PRODUCT MARKET, BY REGION: INCLUSIONS & EXCLUSIONS
    1.4 MARKET SCOPE
           1.4.1 MARKETS COVERED
                 FIGURE 1 FEMININE HYGIENE PRODUCTS MARKET SEGMENTATION
           1.4.2 YEARS CONSIDERED FOR THE STUDY
    1.5 CURRENCY
    1.6 LIMITATIONS
    1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 27)
    2.1 RESEARCH DATA
        FIGURE 2 FEMININE HYGIENE PRODUCTS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key industry insights
                    2.1.2.3 Breakdown of primary interviews
    2.2 MARKET SIZE ESTIMATION
        FIGURE 3 MARKET SIZE ESTIMATION (DEMAND SIDE): FEMININE HYGIENE PRODUCTS MARKET
        FIGURE 4 MARKET SIZE ESTIMATION (SUPPLY SIDE): FEMININE HYGIENE  PRODUCTS MARKET
    2.3 MARKET ENGINEERING PROCESS
           2.3.1 BOTTOM-UP APPROACH
                 FIGURE 5 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH
           2.3.2 TOP-DOWN APPROACH
                 FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH
    2.4 DATA TRIANGULATION
    2.5 ASSUMPTIONS
    2.6 LIMITATIONS

3 EXECUTIVE SUMMARY (Page No. - 36)
  TABLE 4 FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT, 2020 & 2025
  FIGURE 7 SANITARY PADS SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF FEMININE HYGIENE PRODUCT MARKET IN 2019
  FIGURE 8 DISPOSABLE SEGMENT ACCOUNTED FOR A LARGER SHARE  OF FEMININE HYGIENE PRODUCTS MARKET IN 2019
  FIGURE 9 ASIA PACIFIC EXPECTED TO LEAD THE FEMININE HYGIENE PRODUCT MARKET FROM 2020 TO 2025

4 PREMIUM INSIGHTS (Page No. - 39)
    4.1 OVERVIEW OF THE FEMININE HYGIENE PRODUCTS MARKET
        FIGURE 10 RISING AWARENESS ABOUT MENSTRUAL HYGIENE IS A MAJOR FACTOR DRIVING THE FEMININE HYGIENE PRODUCTS MARKET
    4.2 FEMININE HYGIENE PRODUCT MARKET, BY REGION
        FIGURE 11 FEMININE HYGIENE PRODUCTS MARKET IN ASIA PACIFIC PROJECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
    4.3 ASIA PACIFIC FEMININE HYGIENE PRODUCT MARKET,  BY TYPE AND COUNTRY
        FIGURE 12 SANITARY PADS SEGMENT AND CHINA ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE OF THE MARKET IN ASIA PACIFIC IN 2020
    4.4 FEMININE HYGIENE PRODUCTS MARKET, BY MAJOR COUNTRIES
        FIGURE 13 FEMININE HYGIENE PRODUCT MARKET IN INDIA PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2020 TO 2025

5 MARKET OVERVIEW (Page No. - 42)
    5.1 INTRODUCTION
        FIGURE 14 FEMININE HYGIENE PRODUCTS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.1.1 DRIVERS
                    5.1.1.1 Increasing female population & rapid urbanization
                            FIGURE 15 GLOBAL POPULATION, 2010-2020
                            FIGURE 16 GLOBAL FEMALE POPULATION, 2019
                    5.1.1.2 Rising female literacy and awareness of menstrual health & hygiene

Continued...