The marketplace is changing rapidly. In such scenarios, to become an established brand and be among the chart-topping company is a slightly difficult task. However, you can take the advantage of the changing market by adopting different tactics and outsourcing call center services. BPO services providers typically offer non-core business processes like customer service, telesales and marketing, call answering, live chat support, debt collection, market survey, appointment scheduling, order processing and so on. But, looking into the changing market demand, especially after the COVID-19 situation, the services have been shaped and molded into contact tracing, work from home solution, pharmacy support and so on.
Here are some simple ways to take advantage of the ever-changing market. Take a look.
Set objectives to address overlapping target market
When looking with the glut of competition targeting the same customers, your calls, sales pitch and marketing materials needs to have consistent primary objective – expect your client to listen and read. The primary objective needs to have the USP and something that catches the attention of your customers. Primary objective can be supported by secondary objectives or which can be your regular sales pitch, service or product offerings.
Once you decide your objectives, you can describe your step-by-step move to the process itself. Think of the questions to ask, questions you might encounter and points you must highlights. BPO services providers have offers designed to help you with core sales and marketing objectives. Some call centers handle outbound process completely and they create everything from pre-call text to opening statement to closing line. They make sure to create enough engagement so that even in an overlapping target market, your brand appears as Achilles.
Leverage value-multiplier selling
More than seventy percent of calls made to customers, clients or target customers end up in voice mail. This implies that you have to proceed in a way that the remaining thirty percent reach to call to action and convert. Add on Selling or AOS is a means to wring, extract and leverage every bit of potential from the calls that are made in a value added, professional manner.
In marketing terms, it means cross selling or up selling in a way that looks like you are providing information and educating your customers instead of proposing an offer. As per common human behavior, we tend to listen to something more carefully and interest when there is no expectation in return. Same with students who study. When they are asked to study and score good marks, they lose interest. But, when they watch a movie or their favorite show, they memorize the story without effort. AOS in call center services is leveraged for gathering ‘market intelligence’ by ‘picking’ your customer’ or clients’ brains to acquire their suggestions, thoughts and feelings.
Perk up non voice marketing and promotions
Today’s chart-topping brands do not just rely on voice support sales and marketing activities. They outsource to BPO services providers that also provide equal support with non-voice marketing and sales. Hybrid models in call center are often most beneficial in converting leads to sales. Email marketing, social media support and live chat are some of the non-voice support that a call center can provide alongside telesales and telemarketing. Telephone provides audio messages and email provides visual marketing materials. Experienced call centers like Fusion BPO knows how to run email campaigns with messages that are persuasive, interesting and engaging.
If you are a futurist company wanting to stay up-to-date as marketplace changes, you must learn to adapt and evolve. In the process of evolution, you might need a supporting hand like BPO services providers that makes the process very easy for your non-core functions.