There is no doubt that the digital age has changed everything. It has created a global marketplace, made information available at our fingertips, and put consumers in charge of their own experience. The landscape of marketing is changing more quickly than ever before and it’s all about being agile. Marketers are now faced with an unprecedented number of channels to reach customers through, but they also have access to more data than any other time in history-more data on who their audiences are, what they want from brands, and how best to engage them.