How SEO & Content Marketing work together With SEO, you attract more quality traffic to your website. With content marketing, you provide value to those visitors. How to combine them effectively? Marketing is all about getting the customer to take the intended action. You want more relevant traffic coming in, signing up for your newsletter, filling out the forms, and ultimately becoming loyal customers. Some businesses focus a lot on technical optimization without paying much heed to the quality of content. Others tend to focus only on content while the technical SEO quietly takes a back seat. In either case, it doesn’t work. SEO and Content marketing need to work hand-in-hand to realize the full potential of marketing. Here’s how- Keyword Planning - For content to get on the first page of Google, choosing the right keywords is essential. You can assess top websites and competitive keywords to gauge what’s working in your industry/niche. Once you have the keyword list handy, form a clear picture of what your audience is looking for and create content that addresses those needs. Content Marketing Strategy - Marketers should build a content strategy with SEO in mind. The content team should be well-versed in SEO copywriting. The goal is fine-tuning your content to make it easier for crawlers to index your website. Start with keyword research and let the relevant keywords flow naturally in your writing. Technical Optimization - You need a strategic approach to search engine optimization. SEO professionals need to perform audience analysis to understand their behavior, motivations, and goals. Marketers put in days and weeks to create informative content, but you need technical SEO to make it appealing to search engines. Your website shouldn’t have broken links. For more such updates, check Out recent Martech Cube blogs. https://www.martechcube.com/how-seo-and-content-marketing-work-together/