Martech Interview with Catherine Quiambao on Marketing Performance The MarTech industry is witnessing rapid growth. In this Martech interview on Marketing Performance, Catherine Quiambao ( Head of Marketing at Eaton Square) talks about top priorities, customer preferences, core web vitals, and much more! MarTech will boost both your sales and marketing performance. But, you have to invest in the right set of tools. Using MarTech can provide you with analytics about your user behavior online. There are tools that can help you get a glimpse of their preferences. For instance, tools like Google Optimize enables you to run multiple A/B tests on your landing pages to see which version gets better conversions. Another example would be online forms that allow you to collect customer preferences or zero-party data. AI will play a key role in assessing marketing performance in the future. For instance, if you’re running an A/B test or a heatmap tool, only place it on the page where you’re running the test and not the entire site. More importantly, make sure to remove the plugin once you’re done with the test. It would be ideal to find a website optimization agency that can help you audit, optimize and maintain your site. About Catherine Quiambao - Catherine Quiambao is the Head of Marketing at Eaton Square. She co-hosts No Hacks Marketing, a weekly marketing podcast. About Eaton Square - Eaton Square is a cross-border M&A and capital service provider with over 100 senior professionals across US, Canada, China & Hong Kong, Australia, New Zealand, UK, Switzerland, Spain, Singapore and Malaysia. In Services: IT Services, Management Consulting and Financial Services, Engineering Services, Health, Oil and Gas and Mining services For more such updates, check Out recent Martech Interviews. https://www.martechcube.com/martech-interview-with-catherine-quiambao/