What Is a Gondola Display in Retail? When a retail business wants to display its products so that customers can find them easily, they use a kind of shelf to make it possible. Many companies use a type of free-standing unit, called gondola display, that allows them to use both sides of the unit to maximize the space in their store. https://fermos.mystrikingly.com/blog/what-is-a-gondola-display-in-retail